About

JPH Store is a boutique for yourself and your little one, which first opened its doors in 2014 and is located in one of the liveliest and diverse streets of Amsterdam West. Since 2020, it is finally possible to order our collection out of the comfort of your own home.
Owner Elena goes out of town on a weekly basis to select the best items for our customers. Our collection is a mixture of sustainable Scandinavian, Italian and French brands such as Mads Norgaards, Dixie, MbyM, Won Hundred and See u soon. The kids collection consists of comfortable, practical and in-style pieces as well as toys, books and accessories that make a perfect gift. As a part of our broad collection, JPH Store offers a fine selection of jewellery ranging from different styles and prices, making sure there is a suitable piece for everyone!
While you explore the kids and women’s collection, your little one can keep themselves entertained in our play corner.


Don’t forget that you can always come to us for personal styling advice, we are here to help you!
If you would like to keep up- to -date with our collection, follow us on instagram (@jph_store) where we share our new in items as soon as they arrive! Sign up for our monthly newsletter to stay informed on deals and JPH news.